Shared Mobility
International-grade shared mobility
After the City Car exit, I founded My Car — international-grade shared mobility. By 2022, combined fleet reached ~1,500 cars.
The story behind
My Car was the next leap — raising the bar in shared mobility. Advanced app, clean interface, kosher-phone payment system, broader appeal.
Key Facts
Founded
Post-2016 (after City Car exit)
2022 combined fleet
~1,500 cars (with City Car)
2023 partnership
Itsik Aflalo (Israel Hayom)
Pricing
₪27/hour
Active cities
Modi'in Illit, Jerusalem, Beit Shemesh, Ashdod, Meron + more
Website
mycar-israel.com
Status
Exit
My Car was the next leap in scale: advanced clean-design app, payment system that works with kosher phones, and product appeal extending to the general public without compromising Haredi identity. By 2022, TheMarker noted the City Car + My Car combined fleet reached ~1,500 cars. The 2023 partnership with Itsik Aflalo added significant volume.
In his own words
״Worldwide, transportation became a tap-and-go service. In the Haredi sector — with limited smartphone access — it became a much harder challenge.״
Key metrics
📊 ~1,500 cars · International brand
✓ Outcome
Successful exit. The natural evolution of City Car.
Press Coverage
Press coverage: TheMarker · Prog · ישראל היום
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